challenge

Generate awareness about React Physical Therapy founder and CEO David Reavy. Increase social media reach (followers) and engagement (i.e. likes, comments, shares) for both Facebook and Instagram accounts. Leverage paid social media opportunities where possible.

Approach

• Develop social media and content strategy for the David Reavy brand
• Identify social voice and develop social campaign (#bodywithoutlimits) to engage users
• Implement paid social media efforts via Facebook ads and boosted post
• Leverage social media influencers to drive reach
• Establish social content calendar and processes
• Consult React Physical Therapy’s marketing lead with implementation

RESULTS

• Facebook and Instagram overall reach increased by 210% from January 24 – August 1 (2016)
• Instagram followers grew from 7k to 16.4k organically
• Facebook followers grew from 12.5K to 22.3k with paid ad support
• Overall engagement for both accounts increased by 97%