Review: Digital Parking Tools
New websites make it possible to find and reserve spots in advance.
This App Will Let New Yorkers Find a Parking Spot
challenge
Build and manage ongoing marketing programs for eParking/ecommerce startup ParkWhiz.com, by coordinating with Sales, IT and Consumer Relations departments, external agencies and vendors to develop national pubic relations campaign and generate awareness around ParkWhiz. Additionally, develop social media and content strategy to support marketing initiatives.
Approach
- Create national PR plan to generate awareness about ParkWhiz
- Develop social media strategy that identifies where ParkWhiz should be present
- Conduct audit of eParking industry to identify opportunities
- Assist with content/SEO strategy development
RESULTS
- As a result of marketing/PR support for Chicago and NY launch
- transient reservations increased 61%
- transient sales increased 104%
- traffic directly to Parkwhiz.com increased 114%
- Secured local and national placements, generating 115MM+ media impressions in:
Inc. Magazine
Mashable
TechCrunch
Fox & Friends
Chicago Tribune
Fox Business
Crain's Chicago Business
NBC Chicago