Tech Entrepreneur Tristan Walker Wants To Solve Health And Beauty Issues For Minorities
By Brennan Williams
40 Under 40: Tristan Walker, 30
Tristan Walker: The Invisible Man
Integrating Tech
challenge
Developed and implement a national PR plan to generate awareness and brand affinity about Walker & Company Brands, Tristan Walker & Bevel (Walker & Company’s flagship brand). Incorporate social media strategy to leverage influencer relationships for added-value.
Approach
- Conduct traditional and non-traditional media relations
- Develop and manage Tristan Walker/Bevel press tour
- Coordinate and maintain strategic partnerships
- Integrate social media activity (#GetBevel, #BevelReady) to strengthen brand affinity
RESULTS
- Generated 200MM+ local and national media impressions in both AACM and GCM Tech, Business, lifestyle and fashion publications and blogs, including but not limited to: